Unifying Solmax’s Global Portfolio

Solmax is a $1bn business and the global leader in geosynthetics—sustainable construction solutions for civil and environmental infrastructure. Following a series of acquisitions, Solmax needed a clear and cohesive brand architecture. This project brought together hundreds of acquired brands and products, integrating them into a unified portfolio under the Solmax name. The result? A streamlined, market-leading offer that simplifies customer choices, strengthens brand equity, and underpins Solmax’s leadership across all major geosynthetics categories.

Services delivered: Brand architecture.