Bringing insights and ideas together.

I build strong brands through business-minded logic but with the creative vision to bring my recommendations to life. This hybrid approach brings strategy and creativity closer together, so my clients get the reassurance that I can see beyond the PowerPoint deck, and deliver projects that answer the age-old question “What does that look like?”

“We researched 45,000 consumers and they rated our branding 8.2 out of 10, the highest rating of any product attribute we researched. Adam’s branding has added significant value to our business.”

Sam Showering, Founder, Pedrino Spritz.

On the strategy side, I help clients to define what they stand for and link it to the things that really matter to their customers and employees. As an external voice, I can ask the questions that get to the story behind the existing marketing messages. My goal is to remove all ambiguity and get to the real essence of a business.

On the creative side, I help clients to push the boundaries to make sure the creative direction lives up to the ambition of the brand and the brand promise it makes. I believe that ambiguous and erratic creativity creates customer confusion whereas clear, compelling and consistent creativity generates customer loyalty and sales. 

In creating all the content for this website (except the design of the Saab and PwC logos) I hope to showcase the broad range of my capabilities.