The sound of Saab.
The Saab Sonic Identity is the essence of the Saab brand, translated into sound and music. This valuable brand resource is helping Saab to engage its audiences on a deeper emotional level, and with a distinctive and consistent branded sound. The Sonic Identity is an audible and ownable extension of the Saab Brand Identity. It is used across every audience touchpoint to create a cohesive, consistent and memorable brand experience.
Services delivered in partnership with Amp: brand consultancy, music consultancy, music production.
Amp’s Sonic DNA contains all the elements needed to create branded music.
To make the Sonic Logo, we created an instrument using sounds from materials found in Saab’s products.
Below: Saab’s Sonic DNA has been used to create a library of branded tracks across genres.
The Saab Sonic Identity is being used across all Saab Group communications.