Strategy services.
Defining your story, removing ambiguity and articulating the essence of your business in a compelling brand.
Brand discovery.
Challenging perceptions and gaining consensus is a fundamental part of the branding process. Getting the real story behind the corporate mantras involves asking the right questions, at the right time – and in the right way.
My services include: qualitative research, desk research and synthesis.
Brand platform.
The brand platform is the blueprint of a brand’s positioning. It defines the vision, mission, values, character, differentiators and focus. These elements are aligned by a single-minded organising principle and expressed in a brand narrative.
My services include: brand positioning, brand narratives and manifestos.
Brand architecture.
Customer-centric brands make it easy for customers to understand what’s being offered. A clear brand architecture organises products and services and defines their relationship to the masterbrand.
My services include: portfolio modelling, naming frameworks.