The helmet safety mark.

The protective foam layer in a helmet is made from polystyrene. It’s an excellent single-use shock absorber. But it’s also fragile. Repeated small knocks and exposure to sweat and the elements gradually erode its shock absorbing property. Lid360 is a built-in sensor system that monitors your helmet’s polystyrene layer and warns you if it’s depleted. The brand mark is a distinctive orange warning triangle and will soon be appearing on helmets everywhere..

Services delivered: Naming, Brand Strategy, Brand Identity.