Intelligent digital.

PwC is the second largest professional services firm in the world. But its digital capability had been eclipsed by its reputation as an accounting firm. PwC needed to develop a distinctive market presence in the tech and digital space. The solution was ‘Intelligent Digital’. A clearly differentiated and credible position in the digital and technology market. The resulting campaign is running globally and has been the catalyst for change in the way the brand is perceived.

Services delivered: Brand Platform, Brand Playbook, Brand Communications.*

* The PwC brand positioning project was delivered by Adam Fairbrother through Saatchi & Saatchi Pro