The Code & The Uniform.

Saab AB is a global defence and security business. It designs and manufactures awe-inspiring products, from fighter jets to submarines. Its brand identity system is inspired by its customers. Their world is shaped by codes of conduct and distinct uniforms, so the Saab brand identity system has these two principles at its core. The Saab Code sets out what the brand stands for and how it behaves, while The Saab Uniform defines the brand’s appearance.

Services delivered: Brand Identity System, Brand Guidelines.