Healthcare in your hands.

Every year, over 5,000 Kenyan mothers and over 47,000 Kenyan infants die from preventable causes related to pregnancy and childbirth. The main factor is lack of access to quality healthcare. TapTapMedic harnesses the ubiquity of smartphones in Kenya to deliver equality of access to maternal and infant healthcare. The app connects pregnant women with relevant healthcare through emergency medical protocols and digital patient records. The name and logo create a distinctive brand but also act as important behavioural cues.

Services delivered: Brand Strategy, Naming, Brand Identity, Brand Communications.