Smart finance made simple.

Acuity Professional is a multi-disciplinary professional services firm based in the City of London. Previously called FPSS, the firm is rewriting the professional services model. It’s doing this by converging a bespoke, multi-disciplinary, round-table team for every single client. This innovative and intuitive approach is expressed in the brand promise “Smart finance made simple” and brought to life in the name Acuity and the simple, round-table motif in the logo.

Services delivered: Brand discovery, Brand Platform, Naming, Brand Identity, Brand Communications.