Spotlight on conduct.

The Financial Conduct Authority was created by Parliament in 2013 as the regulator of the ‘conduct of financial services’ in the UK. From its inception, its remit widened, so the FCA’s brand identity had to evolve. The rebrand started with research, and from the insights a new strategic direction was established for the brand. The FCA logo and visual identity were evolved to support the new strategy. Central to this, the ‘spotlight on conduct’ motif was retained but in a simpler, more purposeful logo and a new ‘Spotlight’ visual system.

Services delivered: Brand Identity, Brand Communications.*

* The FCA rebrand project was delivered by Adam Fairbrother through Saatchi & Saatchi Pro