https://adamfairbrother.com/opinion daily 0.75 2025-09-16 https://adamfairbrother.com/opinion/house-builders monthly 0.5 2025-09-16 https://adamfairbrother.com/opinion/estate-agents monthly 0.5 2025-09-16 https://adamfairbrother.com/about daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341604400-CR19LV3JP3NQCDVJQ2PW/Adam-Fairbrother.jpg About https://adamfairbrother.com/contact daily 0.75 2025-01-09 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/57f64a66-b2f5-4e42-95a7-46d3303a927d/AFBC+logo+grey+2022.png Contact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://adamfairbrother.com/capabilities daily 0.75 2022-01-10 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/9a254417-3cb6-4d64-be6d-a41e34fd9a6b/Notepad.jpg Capabilities https://adamfairbrother.com/strategy daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341806265-3OJHFV4OTGGM1WOUSXC5/Code.jpg Strategy - Brand platform. The brand platform is the blueprint of a brand’s positioning. It defines the vision, mission, values, character, differentiators and focus. These elements are aligned by a single-minded organising principle and expressed in a brand narrative. My services include: brand positioning, brand narratives and manifestos. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341782814-I7D9LRNTKA1ZVQU1NJBQ/Discovery.jpg Strategy - Brand discovery. Challenging perceptions and gaining consensus is a fundamental part of the branding process. Getting the real story behind the corporate mantras involves asking the right questions, at the right time – and in the right way. My services include: qualitative research, desk research and synthesis. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341823859-HZO1Q2FDITFCQ9R30MZP/Architecture.jpg Strategy - Brand architecture. Customer-centric brands make it easy for customers to understand what’s being offered. A clear brand architecture organises products and services and defines their relationship to the masterbrand. My services include: portfolio modelling, naming frameworks. https://adamfairbrother.com/creative daily 0.75 2022-01-02 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341882788-W7GFUD6XQUFB3K47APHC/Playbooks.jpg Creative - Brand playbooks. Your playbook is for anyone who wants to understand your brand or needs to express it through brand or marketing communications. It articulates the who, what, where, when and how of your brand – and most importantly, the why. My services include: concept, structure, writing and design. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341903511-RHDYX35XXV739SOG5HXK/Communications.jpg Creative - Brand communications. Whilst marketing communications aims to secure sales, the role of brand communications is to drive awareness and understanding of your brand. Whatever the medium, the over-arching narrative should be reassuringly consistent. My services include: creative strategy, messaging and execution. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1587341861330-6QP4XVP468YNGNHLDMQ9/Identity.jpg Creative - Brand identity. As the visual representation of a brand, a brand identity has the potential to communicate and reinforce a brand’s values, principles and purpose. Design plays a critical role in forging the connection between a company and its customers. My services include: naming, logo design, visual language and guidelines. https://adamfairbrother.com/pitching daily 0.75 2022-01-05 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/a4a5cb7d-5847-4f2f-86a7-511e04ee418d/Pitch.jpg Pitching - Agency pitches. Securing new business inevitably means pitching to prospects. A good conversation rate is dependent on a disciplined approach, from qualifying the opportunity, to crafting a winning response. My services include: agency analysis, pitch preparation, deck creation. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/a9ac878d-bd53-4ea5-a771-3c5ffd7e7bd4/Investment.jpg Pitching - Investment pitches. Raising capital from investors is crucial for start-ups and scale-ups, but it’s also notoriously difficult. Therefore, a great investor pitch deck is essential. Articulating a compelling, convincing and simple story is the key. My services include: business positioning, investment narrative, deck creation. https://adamfairbrother.com/work daily 1.0 2025-02-27 https://adamfairbrother.com/work/healthcare-in-your-hands monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/f3e31213-7661-4704-98f3-aa0d6407b4f6/TapTapMedic+logo+2Asset+12.png Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/d7b7ca73-2353-4207-9c81-9580f3cac21d/TapTapMedic+strapline+2Asset+14.png Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/889c7f14-e40e-415e-816f-7cd8a9e58cda/Nurse-New.jpg Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1b06dac9-c3c0-4955-8bb2-c5d4db8a95a8/TapTapMedic-screen-mockups-2.jpg Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/327190ee-8e0c-47cd-8f1b-ff710963d45b/Consultation.jpg Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/56b29c89-6b02-4e8e-b20d-91ff48fb397e/Waiting-room-posters-Current-View.jpg Work - Healthcare in your hands https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/ce583d73-c0c5-486a-9c27-5df2df59f4a2/TapTapMedic-t-shirt.jpg Work - Healthcare in your hands https://adamfairbrother.com/work/pedrino-spritz monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/310b67d6-f044-4baf-9d5b-d6e55430ad03/Pedrino-16_9-2022Asset-8.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591108099740-TFVSOPKOJ9VP12MVHVSU/Pedrino-hero-shot.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/cf256ff6-9ef6-49f5-8369-af37e70699be/Pedrino-people-2.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591138552480-ANRDTQGCK2WANWDSOMH1/Pedrino+poster-Current+View.png Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591569435976-VKJL832F7DBV6VCDOOZ0/Pedrino+mag+and+tablet+brighter-Current+View.png Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/3eacc139-d88f-48d5-b251-706ac014ce97/Bottle-packshots-2022-New-2.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/495e9f99-b4f5-4268-afc7-3dc77552a9f2/Can-packshots-NEW.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591559715306-B8U2WAVIHWE4ZFPC5UKF/Pedrino+bus+card+brighter-Current+View.png Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/2e0ea318-4258-4fa7-9fcd-d3dafb2400bb/Beach-side-2022.jpg Work - Refreshingly original. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591138660975-STUVWOB1RR4X8E7UYASY/Shopping-bag.jpg Work - Refreshingly original. https://adamfairbrother.com/work/saab-sonic-identity monthly 0.5 2025-02-18 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/eae64c1b-f5af-4076-94d1-968c7e4312bf/Saab+Glockenspiel.jpeg Work - The sound of Saab - Make it stand out To make the Sonic Logo, we created an instrument using sounds from materials found in Saab’s products. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/ccf1ac15-8d8b-4ad7-840b-b8d3072ed90c/Sonic+DNA.001.jpeg Work - The sound of Saab - Make it stand out Amp’s Sonic DNA contains all the elements needed to create branded music. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/72a10781-611c-466b-b114-816c44db8111/Recording+engineer.jpg Work - The sound of Saab - Make it stand out The Saab Sonic Identity is being used across all Saab Group communications. https://adamfairbrother.com/work/acuity-professional monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1589131637206-CWVFLDROQCWG48BEDGSO/Acuity+logo+16_9Asset+3%404x.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590938273535-PEECHN56WR5FCAEDZ8SY/Acuity+strapline+1Asset+8%404x.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1591656674855-CRO7IST4AQWYLPUHCB1D/Business+cards+with+new+pen+2-Current+View.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590938477531-9CRPUNBIX1TR1TQHIY0R/Table-View+4.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/b4e0f491-3af4-4e54-92c8-a66c85ccdb42/Acuity-boardroom.jpg Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590938352936-CSDSBFVZWX6MDQ4JS1NT/Acuity+mag+and+tablet.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590938560828-W93MTI6NTUS51J8XWZC7/Books-View+4.png Work - Smart finance made simple. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590938429039-GOY72VSMC0JGICA2VG65/Untitled+2-Current+View.png Work - Smart finance made simple. https://adamfairbrother.com/work/williams-and-goodwin monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1589133845417-6P5ML59JFK2LH3LAKUQ3/W%26G+logo+16_9Asset+5%404x.png Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590937331289-5SU6C4T5DW1BYF3LG9RL/W%26G+strapline+2Asset+7%404x.png Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1590937364111-1R9FOL002MTZHYYRT7OQ/W%26G+sketchbook.png Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/a7574eb9-5f2d-4f4d-a885-cd45a6d35161/W%26G-high-street-office-2022.jpg Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/54af9988-1dbc-45ee-b306-84e85c9d9d88/W%26G+i3+2024.png Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/04c9eed4-03a8-4ff8-a693-8e02077d0e9a/W%26G-board-2022.jpg Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/367e69fb-99d6-45e4-b429-23c0d58dd81a/W%26G-website-2022.jpg Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/d8ca2d17-0e6d-44cf-937f-2e0eb7777228/W%26G-book-2022.jpg Work - Moving together. https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/23136547-3524-46df-8913-ec72b4c1d660/WG-sofa-new.jpg Work - Moving together. https://adamfairbrother.com/work/intelligent-digital monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/b162afca-1e36-4208-8e1a-32b74f14f236/ID+logoAsset+31.png Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/b62dc8a8-7523-4f22-a26c-6ae690351096/ID+sloganAsset+30.png Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/57d37ce1-984b-4639-8b23-d94649d2e43f/PwC-outdoor_1.jpg Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/41cbe7a9-84c6-46cb-919c-2d3ce4a2afb7/PwC-ID-website.jpg Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/6c28af2e-c916-4b51-a731-f3b7d0e1ab51/PwC-outdoor_3.jpg Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/6146cc29-c9e8-40f4-a0f8-f2d4519ffa88/PwC-ID-tablet-and-phone.jpg Work - Intelligent digital https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/1443fac8-7a04-498c-9d3d-51b148ae5e57/PwC-handbook.jpg Work - Intelligent digital https://adamfairbrother.com/work/code-and-uniform monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/7b8dc94b-2228-46f1-8a5f-d4006ad09b14/Saab+16_9Asset+4.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/89668ae0-369f-4671-b67a-4f34d74bb11f/Code+_+UniformAsset+6.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/44029f8e-1542-4021-96f5-8db9a0820b0b/Code-book-NEW-Current-View.jpg Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/02e7f04f-d9ce-47ee-a999-e16e2c68d889/Code+book+NEW+with+pages-Current+View.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/813fa6d2-ffc0-4595-b92e-6baa1d3ac5f0/Uniform+bag+NEWa-Current+View.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/fa80e33b-5fb1-4a7d-89a3-7eb54ae586b6/Uniform+bag+NEW+with+t-shirts-Current+View.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/917b80fb-bfb5-486c-a1e3-8370fffaa83a/Saab+Brand+book+3D-Current+View.png Work - The Code & The Uniform https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/3635f809-b1ee-4c13-8cd2-8cd977e1d822/Saab+brand+portal+laptop-Current+View.png Work - The Code & The Uniform https://adamfairbrother.com/work/fca monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/881e4db8-c931-40ea-bd6b-3636a3bb367a/FCA+16_9+logoAsset+4.png Work - Spotlight on conduct https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/c58f0a83-cf42-485e-88db-86a1db341196/FCA-guidelines.jpg Work - Spotlight on conduct https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/de4638aa-241f-4be6-9d71-0e6ab1f00851/FCA-HQ.jpg Work - Spotlight on conduct https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/5bafdadf-f9eb-4f7c-8b70-1a85619edbd8/FCA-mission.jpg Work - Spotlight on conduct https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/63aef890-e1b3-4a88-9444-a5a1f2d77a36/FCA-publications.jpg Work - Spotlight on conduct https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/65d7a76d-03b4-4bae-b5c5-16724ffb82b4/FCA-press-briefing.jpg Work - Spotlight on conduct https://adamfairbrother.com/work/vis monthly 0.5 2022-02-01 https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/edfed46b-7061-4cf5-871c-f4609df4a33e/VIS+logo+16-9Asset+7.png Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/aed8fc99-c7fc-4245-bd7c-18566f802784/Strapline-hero-image.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/f24dfdb4-e7aa-4466-b336-c345b6c08b07/Brand-book-pages.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/ff16641f-6a98-41b7-ba63-3e92b813775d/Van-final-image.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/ffbf23dc-f2ee-41a0-ad3e-89640cd234c8/VIS-website.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/a2783e41-a901-4ea3-bbe2-b93d9312164a/VIS-hard-Hat.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/c5750915-78de-4b22-9268-b2e4b1427ac0/VIS-Branded-shirt.jpg Work - See it safe https://images.squarespace-cdn.com/content/v1/5e810914abd507573ed88a69/094825aa-1655-4695-a81d-20ad0cb67744/VIS+before+after.png Work - 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